Search Engines vs. Spammers

Search Engines: 1, Spammers: 0.

In an exciting bit of news for bloggers everywhere, Google and a number of other search engines are rolling out support for a new attribute for hyperlinks that tells the search engine not to follow or index that link.

Your new spam-safe links should take the form:

This removes the benefit that spammers got from posting their links in your comments, i.e. a higher PageRank (other ranking systems are available).

WordPress, Six Apart and a number of other blogging software community members have announced their support and hopefully the tools will soon make this transparent.

More news and details on the Google blog

update: This blog now uses rel=”nofollow” on all comment links, thanks to a timely wordpress plugin from Clint Ecker. Here’s hoping it makes a difference!